The IBM THINK Exhibit debuted on September 23rd, 2011, at Lincoln Center, in New York City.

The IBM THINK Exhibit debuted on September 23rd, 2011, at Lincoln Center, in New York City.

IBM "THINK" EXHIBIT

JONATHAN WU
SENIOR ART DIRECTOR
Production: Motion Theory
Post Production: Mirada Studios
Awards: 

  • ADC (Interactive / Physical Installation): Gold Cube award & audience award
  • AICP / NEXT: Next Integrated Campaign award & Next Experiential award
  • IDSA: IDSA gold award
  • One Show Entertainment: Gold pencil


An Immersive Story Experience – In Three Parts

Channeling the spirit of the awe-inspiring experiential spectacle of the IBM Pavilion at the 1964 World’s Fair, SYPartners and Mirada forged a creative partnership to design a new, expansive, multi-platform interactive exhibit that would chronicle some of the great discoveries, inventions, trials, errors, and triumphs that have paved humanity's long road to improving the way we live and function, and show how such significant advances—how humans go about accomplishing them—tend to follow the same distinct, repeatable pattern of progress. Just as importantly, the exhibit highlighted pivotal present-day advances, innovators, and future trends born of these centuries of scientific progress.

The overall exhibit experience was designed and constructed to flow seamlessly, taking audiences through three unique consecutive stages – a fluid three-act structure, if you will: 1) a massive exterior data visualization wall; 2) a 14-minute, fully immersive, "multiple-surround-screen" film; and 3) a final "deep dive" learning segment, wherein audiences could engage with, and navigate their own way through, countless aspects of the history and future of human science via giant interactive touch screens.

IBM_teaserwall.png

Digital Wall

For the IBM Exhibit, I directed a series of teaser videos that were showcased on the massive exterior wall at Lincoln Center. 

Film

With Director Mathew Cullen's vision of creating an immersive story experience, I led a team of the most creative coders, designers, and animators to visualize data in creatively compelling new ways as part of the audience's surround-screen experience.

Interactive

I worked closely with the design team on creating the initial UI layout to transform the landscape of the digital culture.